Are you a ‘comms entrepreneur’ or does your team struggle to generate income for your organisation?
During this one-hour webinar you will learn how communicators in the public sector are responding to the challenge of budget cuts by bringing in their own income and supporting other teams across the organisation to adopt more entrepreneurial approaches to commercialisation too. You’ll hear detailed examples of what’s working at Bournemouth Tourism and South Staffordshire Council.
For some public sector organisations, being able to bring in money is a matter of survival. This was illuminated in a new whitepaper researched and produced by Granicus and comms2point0. The new focus on income generation, particularly in local government, means many organisations are reassessing and adapting their services to save money and increase revenue. And strategic use of communications is underpinning commercial potential and success.
Speakers on the webinar:
- Nicola Goode, Marketing and PR Manager, Bournemouth Tourism at Bournemouth Borough Council
- Imre Tolgyesi, Partnership Manager, Commercial Services, South Staffordshire Council
- Dan Slee, Co-creator, comms2point0
- Dave Worsell, Managing Director, Granicus Europe