Watch how Digital Communications Business Partner, Nick Fromont from City of Doncaster Council to learn how their council has taken a locality-based approach in their audience segmentation using the most trusted email marketing platform in the public sector.
Discover firsthand, how Granicus’ communications platform has helped shape the way Doncaster are communicating with their residents to provide localised updates across all areas of Doncaster and achieve over 70,000 engaged subscribers and send over 7.6 million emails over the past year. Also, join in on a live question and answer session at the end of the webinar.
Key takeaways:
- How City of Doncaster Council utilised segmentation to deliver targeted messaging to local residents
- Using personalised communication to increase audiences and build trust
- How the council is planning to implement data and insights in future