govDelivery

Develop an Effective Communications Strategy

The most popular breakout session at the 2018 Granicus Summit in Washington DC, “Develop an Effective Communications Strategy”, is back by popular demand.

Unlocking the ability to connect with your audience is a process, and requires a dedicated strategy. Watch this free on-demand webinar to hear from digital engagement experts who will discuss the core components of a successful communications strategy. You’ll also be guided through how to implement some of the recommended practices in the GovDelivery Communications Cloud by Granicus.

Don’t miss the opportunity to learn how to:

  • Develop your core audience groups, as well as their preferred comms channels and content types.
  • Create a citizen communication journey map based on citizen engagement.
  • Design communication tactics to fit your audience’s needs.

The case study examples shared are from US government organisations, however the best practice tips could be applied to comms objectives here in the UK too – we hope you find the webinar interesting!

Related Resources

Webinar

How Waltham Forest uses technology and messaging to rally the community

Read More
On-Demand Webinar

Digitising social care: How Wrexham’s wellbeing portal kept the human touch

Read More
Podcast

The UK Consult | Episode 44: Build a home for your citizens featuring Mark Hynes

Read More
On-Demand Webinar

Renfrewshire Council’s swift support to families through service redesign

Read More
Podcast

The UK Consult | Episode 42: A Dive into Transport

Read More
On-Demand Webinar

Applying human-centred design principles at Mid Devon

Read More
On-Demand Webinar

Build relationships with your community and make equitable decisions

Read More
On-Demand Webinar

How City of Doncaster Council uses segmentation to deliver geo-targeted updates

Read More
On-Demand Webinar

From Customer Portals to Customer Experiences at Sandwell Council

Read More
Event

Inside Housing Communications Conference

Read More
Guide

The Rise of the Engagement Ecosystem

Read More
On-Demand Webinar

Digital Communications Virtual Summit

Read More
Podcast

The UK Consult | Episode 43: Strategy + Technology = Success with GXG

Read More
Guide

2022 Granicus Benchmark Report for Public Sector Communications

Read More
Guide

2022 Granicus Benchmark Report for Public Sector Engagement

Read More
On-Demand Webinar

Improving customer experiences in North Yorkshire Council with Government Digital Service (GDS) Design Principles

Read More
Event

More than a Fling: How to Build Long-Lasting Relationships with Residents

Read More
Podcast

The UK Consult | Episode 41: What is success?

Read More