govDelivery

Measuring the Financial Value of a Subscriber

The demand for financial accountability is one that public sector communicators cannot afford to ignore. In the words of the Government Communication Service, the public sector needs to rigorously justify every penny spent.

This guide introduces research methodology that will help you measure the financial value of your communications audience and write the business case for investing in those communications, with a particular focus on email alerts and building your list of subscribers.

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