govDelivery

Measuring the Financial Value of a Subscriber

The demand for financial accountability is one that public sector communicators cannot afford to ignore. In the words of the Government Communication Service, the public sector needs to rigorously justify every penny spent.

This guide introduces research methodology that will help you measure the financial value of your communications audience and write the business case for investing in those communications, with a particular focus on email alerts and building your list of subscribers.

Related Resources

Webinar

From Customer Portals to Customer Experiences at Sandwell Council

Read More
Guide

2022 Granicus Benchmark Report for Public Sector Communications

Read More
Guide

2022 Granicus Benchmark Report for Public Sector Engagement

Read More
Webinar

Improving customer experiences in North Yorkshire Council with Government Digital Service (GDS) Design Principles

Read More
Event

More than a Fling: How to Build Long-Lasting Relationships with Residents

Read More
Podcast

The UK Consult | Episode 41: What is success?

Read More
Event

The Local Government Technology Conference & Exhibition

Read More
Event

Local Gov Partnership Network

Read More
Event

LocalGovCamp – London & SE

Read More
Guide

The Rise of the Engagement Ecosystem

Read More
Event

LocalGovCamp – North East

Read More
Guide

Communications During Crisis: A management plan for public sector

Read More
On-Demand Webinar

govService Realtime Reporting: Turning Data into Insights

Read More
Podcast

The UK Consult Episode 40

Read More
Podcast

The UK Consult Episode 39

Read More