govDelivery

Before you hit send: An Email Checklist for Government Communicators

Email is one of the most effective communication channels for the public sector to reach, engage, and move their audiences to take action. But with high-traffic inboxes, increasing mobility, and shortening attention spans, your email has to work even harder to get people to open, read, click, and act.

Not to worry. Whether you’re emailing 500 or 500,000 people, follow this pre-send checklist and give your emails the boost they need to grab your audience’s attention – and keep it.

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