govDelivery

A Guide to Content Marketing for the Public Sector

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Content marketing to support an organisation’s strategic priorities has become a power tool for both private and public sector teams. Done well, content marketing can inform, educate and engage audiences effectively, and ultimately impact programme outcomes.

Now, content marketing is more important than ever in driving engagement with critical initiatives and services. Whether you’re just starting to consider using content in your communications strategy, or are an expert when it comes to content marketing in the public sector, download this guide to learn:

  • Why you need to do a content audit and how to plan your content marketing strategy.
  • The top five tactics, including what to consider and how to measure success.
  • Best practices to execute your strategy.

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