govDelivery

From Customer Portals to Customer Experiences at Sandwell Council

Speakers: Andrew Langford, Sandwell Council

Join Senior Lead Officer of Digital Transformation, Andrew Langford from Sandwell Metropolitan Borough Council to learn how their council has established a platform and transformed the customer experience using Granicus’ digital forms and services solution.

Discover, firsthand, how they council managed to achieve a 78% channel shift to self-service and process over 2.3 million customer transactions digitally in 2022. Sandwell is also providing all their account holders an option to sign up to receive email communications.

Key takeaways:

  • How Sandwell Council used data and insights to deliver a successful channel shift
  • Growing the platform through customer profiling and data insights
  • Using MyAccounts to reduce the direct contact from customers

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