In the last year, the country recovering from a fading public health crisis, found a new challenge in a tremendous economic crisis that took its place. Yet the lessons learned by public sector communicators through the battles of the past few years prepared them well to connect government messaging to a public eager to connect with information and guidance.
The insights provided by the 2022 Granicus Benchmark Report for Public Sector Communications shows how digital communications provide have become foundational to public messaging strategy. The report continues Granicus’ dedication to providing government communicators with insights and key performance metrics gathered from the over 400 UK organisations using the Granicus govDelivery solution.
Communicators can compare their performance against baseline data on these important areas:
- Open rate
- Click rate
- Engagement rate
- Subscription per subscriber
- Network impact
- Overlay impact
The 2022 Granicus Benchmark Report for Public Sector Engagement highlights how the government at all levels is leveraging tools to better communicate with communities and spark engagement that motivates action.