Since the implementation of govDelivery, the ICS began three programmatic campaigns, aimed at informing residents of the educational resources and services available to support adult, child, and mental health in the local area.
They also launched two reengagement campaigns aimed at getting relevant information on their subscribers to allow for better segmentation of their emails. These grab the attention of the audience who previously hadn’t interacting with messages, by asking demographic questions to the user. This can help differentiate needs and segments emails to ensure all content sent to subscribers is relevant to what they are interested in.
As an existing customer of Granicus’ email communications platform govDelivery, the ICS had already built up a subscriber base that was interested in receiving information on a variety of health and wellbeing topics, but it was keen to capture the interest of all in a wider demographic.
For its new subscribers, profiling questions are automatically sent across in the sign-up process, making sure the correct information gets to the right inboxes. The ‘Welcome Campaign’ introduces the ICS to subscribers and what they can expect in terms of messages coming their way. Deploying custom sign-up tools, all the correct information is sought after – from local council area to full name, as well as other descriptors.
One of the campaigns Mid and South Essex ICS is delivering is ‘Children’s Health Matters’, intended for parents and caregivers, delivered on a weekly basis. With the correct demographic information, the ICS has been able to provide essential information on how to prevent accidents with children, how to deal with illnesses common in childhood, and tips on maintaining healthy lifestyles for children.
They have also offered further health and wellbeing advice with its My Health Matters campaign. Fronted by Dr Pete Scolding, the email series offers advice on lifestyle changes such as how to break unhealthy habits and where to go for more advice in the form of a weekly email campaign. While this campaign promotes self-care and preventive care, the emails are sent from a clinician to give recipients reassurance that the guidance they are receiving is thorough and trustworthy.
Mental health remains a key component in harnessing good wellbeing in communities across mid and south Essex. The ICS’s ‘Mental Health Matters’ campaign advises subscribers on how they can help their mental health, when to know when further support may be needed, such as therapies, and the mental health benefits of keeping active and eating healthily.