Your work is harder than ever and, in the face of rising public expectations, public sector organisations must provide more targeted engagement - and all at a lower cost. The Granicus Experience Group helps support your top challenges by operating as an extension of your team to create digital campaigns that engage your audience and deliver your outcomes.
Let us help you create seamless digital experiences for the public and build long-term engagement with your organisation.
Break through the noise and drive citizens to action with highly-personalised messaging and engagement techniques.
The old channels like ads and billboards are expensive. Let us help you reach more people with digital solutions.
Fewer people and less budget? With our team as your partner, you have an extended team of digital communications experts.
Our team of communication experts, content writers, digital designers, and business intelligence analysts provide ongoing support throughout the lifetime of your outreach projects. Whether you are looking to grow your digital audience or analyse and improve the results of current initiatives, we can help you meet and exceed your goals.
See the results Granicus customers have with our Digital Engagement team.
Challenge
Promote underutilised Met Office Weather App to strengthen citizen-customer experience
Solution
Deploy website overlay and leveraged Granicus Network to rapidly grow the Met Office audience. Execute strategic outreach campaign with compelling messages and A/B testing
Impact
Drove more than 21,000 visits to the app stores and resulted in 11,000 new downloads; resulting in enhanced engagement
Challenge
Raise participation for the Meet Up and Eat Up free summer meals program
Solution
Target individuals with families across the Granicus Network of 4.5 million Michigan residents. Execute strategic email and text message campaign with A/B testing techniques, to provide information about availability and location
Impact
More than 3.6 million meals were served in 2016, up from 3.1 million in 2015.
A full assessment including tests of the tools and tactics that will be most effective.
Create a digital communications strategy based on your organisation’s unique mission
Committed execution of your digital strategy to increase awareness and engagement.
Measure key performance indicators and continue to optimise.
