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Granicus Appoints New CMO & COO, Expands its Leadership Team

Washington, D.C.: Granicus named Susan Ganeshan as Chief Marketing Officer to lead its marketing strategy and brand awareness efforts, and Scott Macfee as the company’s new Chief Operating Officer to lead the organization’s client-centric operations.

“Granicus has experienced record growth in 2018, both organically and through acquisitions,” said Granicus Chief Executive Officer Mark Hynes. “We now empower modern digital government across more than 4,000 public agencies. Our recent acquisitions demonstrate a clear commitment to deliver cloud-based innovations that enable seamless, digital experiences between governments and their citizens while streamlining core processes. The increases in agency adoption and account growth already are having a meaningful impact on our clients. Over the last year, we’ve expanded the Granicus citizen network by over 30 million to more than 185 million subscribers, substantially expanding the reach of our clients’ programs and benefiting millions of people worldwide.”

“Building on our recent success now is the time to expand our marketing capabilities,” Hynes said. “I am thrilled to welcome Susan as Granicus’ new CMO and know that her experience and focus on customer-first solutions will further accelerate our growth.”

Ganeshan will join the company’s executive team and report directly to Hynes. She offers in-depth, cross-functional software marketing experience gained during her 25-year career, which includes leadership roles at Clarabridge, newBrandAnalytics (acquired by Sprinklr), webMethods (acquired by Software AG), Checkfree (now Fiserv) and Deloitte Consulting.

“For Granicus, excellence in marketing is about strengthening the relationships between governments and the citizens they serve,” said Ganeshan. “I am so excited to join a top-notch team, lead marketing over a proven and trusted product suite, and help our clients make a difference in the lives of people every day.”

Granicus also announced that Scott Macfee will join the company as Chief Operating Officer to lead the organization’s client-centric operations. Macfee comes to Granicus from Dimension Data, an $8 billion IT services company, where he spent over 15 years in operations and rose to Chief Operating Officer of the Americas in 2013 and President in 2016.

“As the leader in cloud-based solutions to government, I believe that we have a tremendous responsibility and opportunity to become a critical partner to our clients as they modernize their civic engagement platforms,” said Hynes. “We are extraordinarily fortunate to have Scott join the Granicus team where he will apply his skills and experience to help us achieve operational excellence.”