Communications: a catalyst for commercial success
On 23 November 2017 you can tune in to a free one-hour webinar to help you plan and deliver better income-generating initiatives. You’ll learn ways to increase the commercial potential of your services and programmes with the help of good comms.
Who you’ll hear from
Imre Tolgyesi, Commercial Partnerships Manager for South Staffordshire Council and Nicola Goode, Marketing Manager for Bournemouth Tourism will lift the lid on how their organisations are increasing revenue through specific ventures and the comms required to empower success.
Nicola is the strategic lead for all marketing and communications across Bournemouth’s tourism portfolio and will share how integrated communication plans directly impact commercial growth of Seafront Operations (including Beach Lodges), customer engagement and brand strength.
Imre takes responsibility for new projects that marry public sector values with commercial returns:
“With recent experience leading on both South Staffordshire’s new Business Hub and the county’s One Public Estate capital programme, the job requires me to think commercially amidst the understanding of public sector operational structures, delivering for the community and section 151 officer!
“Income generation for councils requires strong political and corporate leadership that drives cultural change with staff and creates an agile organisation that can deliver when new income opportunities arise. Now is an exciting time to be working in councils on this evolutionary journey.”
– Imre Tolgyesi, South Staffordshire Council
In addition to hearing from Imre and Nicola about specific ventures in local government, Dave Worsell, Managing Director of Granicus Europe will discuss the opportunity for all organisations to make money through advertising in email bulletins (B2C and B2B) – providing you are delivering smart email campaigns.
And for even more examples of how other public sector organisations are using communications (the people, tools and tactics) strategically to help achieve financial objectives, you won’t want to miss hearing from Dan Slee, Co-creator of comms2point0.
Dan and his colleague Darren Caveney recently partnered with Granicus to produce one of the very best resources for comms teams who are seeking to deliver better financial results. With 12 case studies, two opinion pieces and a raft of research, we’re pretty confident our new whitepaper will not disappoint. Dan will discuss the findings and share his take on how to do better.
We look forward to your questions on the webinar, but if you can’t make it, do still register and we’ll send you the recording.