GXG is Granicus’ digital agency focused on creating seamless customer experiences and impactful digital engagement by using our proprietary human-centred design methodology, data-driven insights and hands-on consultancy services.
At Granicus Experience Group (GXG) we’re driven to help public sector organisations become more citizen-centric. Whether assisting a carer, engaging a concerned resident, supporting a local business, receiving a planning application, or helping a parent or a student, we empower you to build better experiences and get more value out of your Granicus technology.
We use an agile, flexible, and repeatable process that enables your digital maturity to accelerate year-over-year.
Partner with GXG to grow your audience, by optimising for subscriber growth and personalised engagement
GXG will help you to realise the full benefits of your digital transformation much faster and more effectively than inhouse digital teams
Work with GXG to improve citizen participation, by creating personalised and human centred public consultation experiences
Granicus’ very own agency, GXG, are expert in your technology, primed to optimise your citizen engagement
See what our clients are doing
How Mid and South Essex Integrated Care System improves health and wellbeing with Granicus Experience Group services
How raising awareness of a new app, increasing downloads and overall subscriber base
Strategy and programmes At GXG we will design, develop and manage a sophisticated program to enhance the citizen experience across your owned channels.
Data and insights Our team will analyse data throughout program strategy and management. We will discover insights for meaningful audience segmentation, message optimisation and enhancing the customer journey.
Identify services you should focus on Our team of design thinkers and experience specialists help you modernise your service delivery models by understanding the customer journey and designing service blueprints that create the customer and employee experience you need to reap the benefit of your digital transformation.
Training, resources and thought leadership We use our expertise to build internal skills and capacity with custom best practice curriculum and experience academies.
With over 500 public sector organisations in the UK and 5,500 customers worldwide, Granicus has access to the world’s largest pool of intelligence and data. Our team of experience experts, digital strategists, service design specialists, and project managers will help you provide services which improve the lives of your community.
GXG helps the public service make sure people can do what they need to do as simply as possible - so that they succeed the first time. We apply this to all aspects of the citizen experience: accessing services, keeping informed, getting involved, looking for help, and finding help for others.
By using proprietary data, user research, and staff engagement to make sure your digital engagement is human centred – the secret sauce of your success.
Working with GXG, you have access to an international team of over 50 experience experts; digital strategists, data analysts, communications and engagement specialists, and Granicus technology experts. We uncover insights about the people you want to reach, then build experiences and campaigns to help you deliver better outcomes.
GXG has developed a range of services to help you get the most out of our technology and achieve your goals and objectives. Our consultancy services are provided as structured packages of activity over a fixed period, tailored programmes, training, and stand-alone experience services.
“We are also seeing some excellent results from our winter campaign powered through Granicus’ platform and we haven’t seen a significant number of unsubscribes from the campaign. Users are signing up and staying subscribed for the whole series.” – James Sharp, Digital Media and Marketing Manager, Mid and South Essex Health and Care Partnership
Explore best practice resources
Technology powers change, but strategy fuels technology. Our diversely talented team can help you analyse data and uncover insights to create human centred experiences which make the neighbourhoods, towns, and cities you care for better places to live, work and play.
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